Morale, Motivation and Performance
carefully controlled, purpose designed attitude survey can be a
springboard to greater company morale, motivation and performance.
aim is to determine how people feel about their organisation and
to build on that information in a positive way setting goals for
change which are attainable, constructive and aligned with corporate
have carried out surveys worldwide in large companies, operating
among a range of cultures and organisational structures. Not only
have we conducted studies of attitudes and their resultant implications
for morale but also studies of stress, communications, landscaped
office design, railway carriage environments and double bed comfort!
surveys should be individually designed to accommodate the range
of different circumstances found in each organisation. 'Off the
shelf' survey techniques are unlikely to be successful since they
are too crude to distinguish between the subtle differences of opinion
likely to be uncovered. Attitude surveys can be a double edged sword
if not handled with care; misuse can raise staff expectations and
create dissatisfaction where none existed before.
approach we find generally the most effective follows these stages:
the attitude survey taking into account issues of confidentiality,
dissemination of feedback and managements commitment to following
up on results.
the survey and inform all staff how they will be involved.
a stratified random sample of the population (usually between
5% and 10%) drawn from all levels of the organisation. Greater
numbers of directors and senior managers can be interviewed
advantageously. Use carefully structured interviews to elicit
on the interview results, construct a questionnaire which is
statistically sound and follows correct psychological design
the results using sophisticated statistical techniques such
as factor analysis and prepare a full written report of the
findings together with recommendations for future action.
give feedback to all staff members usually through a series
of group discussions based around working groups with the manager,
HR representative and a facilitator from West Associates.
Try our web-based employee survey tool!
Download a pdf. file with example survey results