West Associates Ltd • Business Psychologists

Improving Individual, Team and Company Performance


   

 

 

 


Andrew West, Managing Partner discusses stress in the workplace.

We are bound by a code of ethics and will not compromise on the quality or value of our service to you. As a small group of skilled professionals, we will value your business and strive not only to meet but exceed your expectations.

We are pioneers in advanced psychometric techniques. The assessment centre programme we developed for BAT was evaluated by the Henley Management Centre and found to have very high predictive validity (.56) - the only published evidence of a long-term validation study in a major British company.

In order to provide what you need, we combine the experience and judgment of seasoned HR professionals with the insight and skills of Chartered Psychologists. Our expertise lies in assessing your needs and helping you meet those needs through the application of psychological and HR techniques.

 

What others say...

"Can I say how effective I found your facilitation ... we could not have achieved what we have so far without your expertise and well judged guidance."
CEO large public health organisation

"I was very impressed with the progress we made on assessment centres - nice work"
VP US multinational in FMCG

"You did a great job in the selection of our VP for Human Resources"
President US distribution company

"You have not only taken our HR function to new heights but have also added several new dimensions"
Regional VP US multinational

"Thank you for your help in our selection process .. your assistance was very much appreciated"
Business Development Director- Fortune 500 company

'Thank you for getting the work done on time - I shall definitely be back."
MD Import Company

"I am writing to say how pleased we were with the assessment centres you devised and managed the exercise provided us with invaluable extra information"
HR Manager - multinational pharmaceuticals company

"I left your office feeling I could do anything"
Manager undergoing coaching

"Your personality testing was a real eye-opener"
Manager undergoing coaching

 

What the press says:

A journalist wrote about our career counselling service in 'Shape' magazine.

    "During the two-hour session, Jenny (from West Associates) is fantastic.  Her method is practical without being judgmental: supportive without going all 'Californian'.  Her insights help me to see where I need to channel my ideas and I'll definitely be going back to carry on the process of finding my ideal job.

    Prior to our meeting, Jenny sent me a questionnaire to fill in.  I was worried that it would be like the questionnaire it I got after I finished my GCSE's - the results showed that I'd make a good zoo-keeper or policewoman.

     I needn't have worried, this questionnaire was a carefully crafted piece of psychometric work, divided into sections such as 'motivation' and 'long term goals'.  The questionnaire showed that magazine writing was the right job for me, and my personal profile landed me squarely in the 'sympathetic and creative people' category.

    Since I'm a journalist, this assessment is spot on.  However, this isn't the end of the story.  As Jenny points out, it isn't so much what I'm doing that's presenting me with the problems, but the way I'm doing it.  Two things in particular caught Jenny's attention: my motivation and self-esteem. 

    Firstly, the 'motivation profile' showed that I 'enjoy and need a sociable atmosphere at work where I can thrive in a caring environment'.  Jenny asks me how much time I spend on my own during the working week and I admit that, in a five-day working week, I tend to be alone for at least four of them.  This leads me to tell Jenny that I've been thinking of getting a more permanent post and Jenny is keen that I start 'putting systems in place' to achieve this and together we work out a plan.

    The other thing that stood out in my questionnaire are my 'self esteem' issues.  Jenny points out that I put myself down in the majority of my answers.  Jenny's advice is to look at why I'm so negative about myself and to find ways to not be so pessimistic.

    During the two-hour session Jenny is fantastic.  Her method is practical without being judgmental: supportive without going all 'Californian'.  Her insights help me to see where I need to channel my ideas and I'll definitely be going back to carry on the process of finding my ideal job".